Keyword research in SEO is a crucial process that involves identifying popular words and phrases that people use to search for something. This practice is not only about getting visitors to your website, blog, or Youtube channel, but it is also about getting the right kind of visitors that can lead to the development of a community. Before all else, we have to mention that there are more search engines than Google, Bing, and Yahoo etc. Youtube, Facebook, and other social medias that have a search function are all technically search engines. You should be buying this list of keywords for SEO and use them in your content. Here’s how we do the research:
1. Understanding trends and niches:
Before we even start using any keyword tools, it’s important for us to understand current trends and niches, so we could compile a list of starting keywords and phrases we can use to explore other keywords.
2. Using keyword research tools:
Once we have a list, we use different keyword tools to find and analyze potential keywords. These tools will provide data on the search volume (how many times the keyword is searched for), keyword difficulty (how hard it would be to rank for that keyword), which websites/channels are the competition, and more. There are different types of keywords;
- Short-tail keywords: These are competitive terms and phrases with a high search volume. How many clicks you get will depend on your position in search results.
- Long-tail keywords: These are specific phrases and terms that are less competitive and have lower search volume, but are more likely to attract relevant traffic. If you are one of the few sources that talks about the topic, then all the traffic will go to you.
- Local keywords: These are specific references to an area, such as city or region names.
3. Learning the search behavior:
Every person has their own unique way for searching for things. For example, some would only use relevant words, such as “3080 MSI Z370”. What they meant is “Is 3080 GPUs compatible with a MSI Z370 motherboard?”, others might type out the entire question. Since there are a lot of nuisances in human expression, and people use synonyms, we have to study their behavior to find hidden keywords, as well as making sure the keyword means what we think it means. For example, most people that search for “lol”, do they mean “Laughing out loud” or “League of legends” the game?
4. Compiling our list:
Using the data from the keyword research tools and our analysis, we can now compile our keywords list. You might find a mix of short-tail, and long-tail keywords, with different focuses that strike the right balance between search volume and difficulty.
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