Keyword research in SEO is a crucial process that involves identifying popular words and phrases that people use to search for something. This practice is not only about getting visitors to your website, blog, or Youtube channel, but it is also about getting the right kind of visitors that can lead to the development of a community. But, you can also request a buying intent keywords list to drive sales for your product or services. Before all else, we have to mention that there are more search engines than Google, Bing, and Yahoo etc. Youtube, Facebook, and other social medias that have a search function are all technically search engines. Here’s how we do the research:
1. Understanding trends and niches relevant to you:
Before we even start using any keyword tools, it’s important for us to understand current trends and niches, so we could compile a list of starting keywords and phrases we can use to explore other keywords.
2. Using keyword research tools:
Once we have a list, we use different keyword tools to find and analyze potential keywords. These tools will provide data on the search volume (how many times the keyword is searched for), keyword difficulty (how hard it would be to rank for that keyword), which websites/channels are the competition, and more. There are different types of keywords;
- Short-tail keywords: These are competitive terms and phrases with a high search volume. How many clicks you get will depend on your position in search results.
- Long-tail keywords: These are specific phrases and terms that are less competitive and have lower search volume, but are more likely to attract relevant traffic. If you are one of the few sources that talks about the topic, then all the traffic will go to you.
- Local keywords: These are specific references to an area, such as city or region names.
3. Understanding the search intent:
Search intent describe the purpose of a search, the reason why someone searched. Are they looking for an answer to a question? Or a specific website? Or, are they searching because they want to buy something? It is important to match the search intent with the keyword, otherwise if the keyword is “Best hair products for men”, but your content is actually about cars, then you will be punished by search engines and never rank in the search results.
4. Learning the search behavior:
Every person has their own unique way for searching for things. For example, some would only use relevant words, such as “3080 MSI Z370”. What they meant is “Is 3080 GPUs compatible with a MSI Z370 motherboard?”, others might type out the entire question. Since there are a lot of nuisances in human expression, and people use synonyms, we have to study their behavior to find hidden keywords, as well as making sure the keyword means what we think it means. For example, most people that search for “lol”, do they mean “Laughing out loud” or “League of legends” the game?
5. Studying the competition:
We look at the top-ranked results for our chosen keywords and see if there are any other relevant keywords they are using.
6. Compiling our list:
Using the data from the keyword research tools and our analysis, we can now compile our keywords list. You might find a mix of short-tail, long-tail, and even local keywords, with different focuses that strike the right balance between search volume and difficulty. The delivery time is usually within 5 business days, however, it might take longer or shorter depending on the competitiveness of the niche.